Abstract

PARRA FERNANDEZ, Margel; VISBAL FRANCO, Olga; DURAN, Sonia Ethel  and  BADDE, Greta. Quality of the communcation and attitude of the employees in organizational change processes. Interdisciplinaria [online]. 2019, vol.36, n.1, pp.155-170. ISSN 1668-7027.

It has been confirmed that the organizations have faced various changes and challenges generated in the market, which have originated a new focus of study focused on people to execute the processes, emphasizing the creation of work methodologies that support the efforts of the employees to generate the changes, in such a way that the organizations can become global, flexible, productive, in addition to generate strategies oriented to the employee and the strategy to the client. In this sense, it is necessary to apply methods or techniques that allow optimizing the development of production processes, as well as the administration of organizations, by virtue of improving work activities and production processes. In this context, for the execution of organizational processes, a human talent is required that is committed and identified with the culture of the company, which is why the role played by the individual within any organization is highlighted. generate attitudes that promote communication, as a promoter of the functioning of the activities inherent to organizational change. The main of this research was to determine the relationship between the quality of the communication and the attitude of the employees towards processes of organizational chang. This objetive is proposed because some organizations treat all the changes as nonplanned change; that involves organizational change product of proactive and purposeful activities; inside in the business environment the human being define the attitudes as a process in which more is obtained than expected; adjusting the work, the objectives, purposes and goals established in the company. In this context, the organizational successor failure is caused by the employees do at the organization, the attitudes that they assume, the planned change that employees propose, also how they deal with the individuals and groups behavior. According to what has been said, make this research in relevant because it contributes to the scientific knowledge in the organizational change area. The study was carried out under an experimental design applying the resistance to change scale of Oreg (2006) in a sample collected online (n = 174) and composed of two random groups. To carry out this research, it was necessary to establish the sample criterion: we worked from an integrated sample with a total of 174 people, which were randomly selected, through social networks and the virtual campus of a distance university in Germany. The stratification of the sample was made up of women (53%) and men (47%), employees with ages mainly between 21 and 40 years of age (60%), between 40 and 60 years of age (36%) and others (4%). Regarding the level of education, we found that 70% of the participants had a bachelor's degree, 26% had a university degree and 4% others. The majority of the participants (68%) had a time of belonging to the company from 1 to 5 years and 32% had more than 10 years. In this research, a scale was used that differentiates three dimensions of resistance to change (affective, cognitive and behavioral). To investigate the possible links between the quality of the arguments (strong or weak) and the three dimensions of resistance to change, a Student's ttest was carried out for each of the dimensions. Because multiple comparisons were made, the likelihood of committing type I error increased. In order to adjust the statistical results, the Bonferroni correction was applied (Bühner & Ziegler, 2009). The results confirm that the group of participants exposed to a communication with high quality arguments showed less resistance to organizational change than the group of participants exposed to a communication with low quality arguments. Finally, the importance of the findings for future research and practical implications for the management of organizational changes are discussed.

Keywords : Organizational change; Change resistance; High quality communication; Reduction of change resistance.

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