Abstract

GODOI TRIGO, Luiz Gonzaga  and  ARENDIT, Ednilson José. Tourist Markets in Unstable Times: From the Perspective of a Brazilian Tourist Operator. Estud. perspect. tur. [online]. 2007, vol.16, n.3, pp.323-340. ISSN 1851-1732.

This article analyzes the effects the lack of stability on both the international and domestic markets has on the travel and tourism sector in Brazil. Using a well known tourist operator as an example, the authors examine its evolution, its business strategy that made it possible to keep its leadership in the countries turbulent times and the present time policies that make it possible to stay in the market and widen its activities.

Keywords : Tourist operator; Brazilian tourism; Travel and tourism.

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