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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

On-line version ISSN 1853-3523

Abstract

PAGANI, Gabriela. ¿Se puede ser una empresa socialmente responsable sin comunicar?. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.40, pp.117-125. ISSN 1853-3523.

The present article proposes to focus on some concepts tied to Social Corporate Responsibility and corporate communications with the aim of showing that the communication is a constituent element of a social responsible way of doing businesses.

Keywords : Corporative communication; Groups of interest; Social Corporate Resposibility.

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