SciELO - Scientific Electronic Library Online

 
 issue45Políticas culturales y nuevas tecnologíasMarketing sustentable: Utilización del marketing sustentable en la industria textil y de la indumentaria author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Journal

Article

Indicators

  • Have no cited articlesCited by SciELO

Related links

  • Have no similar articlesSimilars in SciELO

Share


Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

On-line version ISSN 1853-3523

Abstract

GONZALEZ, Susana G. Prologo. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.45, pp.127-131. ISSN 1853-3523.

Nowadays, we attend to the permanent transformation of the world with an intensity experienced never before. The development of science and technology is at its finest in our time. It is in this environment where professions must act, not only adapting themselves but being ahead of these changing scenarios. This publication aims to provide an interdisciplinary glance at different issues of design and communication, from the marketing, business and administration view, so as to provide theories, models, tools and vocabulary from other disciplines, for the benefit of morecomprehensive solutions to the challenges of the globalized world. The exponential growth of knowledge becomes increasingly difficult for a single person, even a specialist, to encompass the complexity of current problems. Working in interdisciplinary teams is a competition should be developed for all professionals, but especially those whose problems overlaps with several fields. Such is the case of graduates in Design and Communication. It is in this sense in which our contribution is focused.

Keywords : Brand strategy; Branding; Clothing; Donors; Economic motivation; Experience marketing; Fashion; Internal communication; Life cycle; NGOs; Packaging; Point of sale; Repositories; Reputation; Restoration; Retention; Stand; Sustainable competitive advantage; Sustainable marketing; Talent; Uniforms.

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License