Abstract

MIGUEL, Paula. Más allá del autor. La construcción pública del diseño de indumentaria en Argentina. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2019, n.76, pp.161-177. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi76.1063.

This paper analyzes a particular dimension in the production of clothing design in Argentina: the dissemination of the term “signature design”, starting in 2000. The article showcases the public diffusion of a concept while fashion design is valorized and consolidates as a space of production. It explores on the role of the press as an instance of mediation that introduces novelties to its readers and constructs interpretations. Finally, it presents the perspective of designers and the tensions that emerge about the uses of the term from different logics.

Keywords : Symbolic production; design; clothing; fashion; press; “signature design”.

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