SciELO - Scientific Electronic Library Online

 
vol.13 número26Capital extranjero y agroindustria: Notas para una discusión sobre los cambios en la burguesía vitivinícola de Argentina a partir de la década del ´90 índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

  • No hay articulos citadosCitado por SciELO

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Mundo agrario

versión On-line ISSN 1515-5994

Resumen

LLUCH, Andrea. Registered Trademarks.: Reflections on the use of trademarks, consumption patterns and marketing strategies in rural areas of Argentina (1900-1930). Mundo agrar. [online]. 2013, vol.13, n.26, pp.00-00. ISSN 1515-5994.

Trademarks are highly valuable devices that serve a relevant purpose in trade and consumption patterns. However, trademarks have been largely neglected by Argentina's economic history historiography. This article discusses how and when trademarks emerged and spread in Argentina's rural area in the early 20th century. It describes this gradual process, pointing out that, by the late 1920s, trademarks had already become a prominent feature in rural marketing strategies and consumption patterns. The study also analyzes how these processes contributed to shaping retailers' business practices as well as generic consumer goods' marketing channels (particularly, in the food and beverage industries)

Palabras clave : Trademarks; Brands; Consumption; Marketing; Rural retailers.

        · resumen en Español     · texto en Español     · Español ( pdf )

 

Creative Commons License Todo el contenido de esta revista, excepto dónde está identificado, está bajo una Licencia Creative Commons