Resumen

HOURCOURIPE, Sebastián. Tourist Communication at the Municipal Government Level: A theoretical approach. Estud. perspect. tur. [online]. 2008, vol.17, n.3, pp.250-271. ISSN 1851-1732.

The aim of this paper is to join two modern disciplines such as communication and tourism. Although the central issue is to go through the theories of communication, strategic communication and academic assumptions related to tourism to set up a position of theoretical analysis. This is, it is only a theoretical study, but using triangulation as a methodological perspective research the theory leads to the field. The tour of these areas, joined with perceptions during the field study ( La Plata City , Buenos Aires , Argentina ) will be a way to establish an initial approach to the theoretical absent concept of communication in tourism.

Palabras clave : Tourism; Communication; Communication Strategy; Tourist Communication.

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