Resumen

BARRAGAN, Mariana Noemí Campos; ESPINOSA, Cynthia Lizette Hurtado  y  LOPEZ, Miguel Angel Casillas. La identidad de los equipos de fútbol mexicanos a través de sus identificadores gráficos y su influencia en la cultura mexicana. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.101, pp.17-46.  Epub 08-Dic-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi101.4084.

In Mexico, soccer becomes a passion for many fans, and the culture surrounding this sport is represented by the expression of batons, attendance at stadiums and social gatherings with family and friends. It is the graphic identifiers of the teams and their identity in the shirts that project the essence of each team, causing a strong identification of the fans with their team, fostering a sense of intense belonging to them. This is a phenomenon that few companies can achieve so reliably in the mind of the consumer and even get to awaken an indescribable love. This document documents the evolution of the graphic identifiers of the five most representative teams of Mexican soccer according to the magazine Forbes, Mexico 2018 that include Guadalajara, Monterrey, América, Santos Laguna, and Tijuana, and some of the effects that they produce in their followers.

Palabras clave : Identity; Graphic identifiers; Soccer; Mexican culture; Sense of belonging..

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