Resumen

LUNA ABUNDIS, José Antonio; MENCHACA DE ALBA, Noé Gilberto  y  VAZQUEZ NUNO, Marco Polo. La implementación del Video en proyectos de Diseño de Identidad Corporativa. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.101, pp.155-184.  Epub 08-Dic-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi101.4103.

Nowadays, institutions, companies, organizations and / or corporations have resorted to new channels and mass media as strategies to spread their image to as many people as possible, among the digital channels: website, e-mail, infographics, etc. , which has been potentiated by technology, are the social networks that make up an excellent vehicle to promote or boost the importance of the corporate image in society. The video is one of the media that has supported these positioning strategies in the field of corporate identity, this half a day has been promoted and has reached importance within the ICT. ICTs integrate a series of data, facts, images, etc. that allow their acquisition, registration, production, storage and communication locally or globally, eliminating barriers in the transmission of messages. In this article we present the analysis of a selection of audiovisual projects of the Design for Graphic Communication degree where video, as a prevailing tool in ICT, for its linguistic, phonetic and visual characteristics, appropriates a strategic role in pregnancy of a set of signs that represent the identity of a company or institution, favoring the competitive advantages and positioning of a corporate identity.

Palabras clave : TIC; Video; Brand Reveal; Corporate Identity; Corporate Image; Corporate Marketing..

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