Resumen

NAVA LE FAVI, Daniela. La práctica de vestir a la Mamita: legitimidades, identidades y arte popular en el caso de la Virgen de Urkupiña en la ciudad de Salta-Argentina. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.101, pp.185-195.  Epub 08-Dic-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi101.4105.

The work tries to think about the construction of identities and legitimacies from the practice of dress of the cult of the Virgin of Urkupiña in the city of Salta-Argentina. The inquiry returns to the approaches in communication and culture of Latin America, cultural studies, semiotics and on religiosity from anthropological, historical and sociological aspects. The objective of the article is to look at the way in which the legitimate tastes of the agencies are configured in the practice of dressing the image: in the case of Urkupiña it has a rhizomatic and community configuration that is also registered in an industry of belief of the devotion. This process enables us to understand how certain aesthetic forms speak of some interstices of what is considered “popular art” which is woven in and from disputes, answers and consents to the logics of domination in close relation to the forms in which they are expressed and reaffirm social and religious identities.

Palabras clave : Identities; Legitimations; Popular art; Industries of the belief; Marian cults..

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