Resumo

FAIR, Hernán. The process of dislocation and subsequent redefinition of the menemist hegemony. Trab. soc. [online]. 2011, n.17, pp.175-200. ISSN 1514-6871.

The paper examines the process of dislocation and subsequent redefinition of the menemist hegemony. Specifically, investigates the reformulation of social demands between the Tequila crisis of December 1994 and the presidential election of May 1995. It starts from a theoretical and methodological framework for political analysis of discourse, incorporating some key categories of lacanian psychoanalysis and the theory of ideology. It is argued the socio-economic crisis that began with the outbreak of the Tequila Effect generated a change in the construction of the menemist hegemony who fortified conservative demands about the socioeconomic benefits associated with the Convertibility Regime. This change, in turn, strengthened the catexial identification around Menem´s leadership.

Palavras-chave : Political identities; Hegemony; Speech; Convertibility Regime; Menemism; Argentina.

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