Resumo

AIMETTA, Fedra. The use of the case as a public advocacy strategy: Political map of an activist gender group in La Pampa province. Aljaba [online]. 2010, vol.14, pp.69-88. ISSN 1669-5704.

This paper sinthesize a research that traces the political biography of Mujeres por la Solidaridad, an activist gender group in La Pampa province. The essay describes and analyses the action repertoire of this group with a communicational dimension as one of its identifying features. It is emphasized in its political history the use of cases of public interest to intervene in the media statement, politicize it and influence not only in the language and presentation forms but also in the media agenda so that gender issues were included and considered. Considering the agenda setting role of the press, it produces and reproduces fundamental social significations, and by advocacy and lobby strategies the group impels gender claims supported by the capital given by the local public visibility. In its agenda, Mujeres por la Solidaridad, which acts within the framework of wide women's movement of Argentina, includes issues such as the reproductive rights, violence against women and the traffic in women at the same time that it develops its own strategies.

Palavras-chave : Gender activism; Advocacy; Lobby; Agenda setting; Case studies.

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