Resumo

FAIR, Hernán. El (no) debate político e ideológico en torno al núcleo nodal de la hegemonía menemista: El caso del significante estabilidad durante la etapa de sedimentación del orden neoliberal. Postdata [online]. 2014, vol.19, n.2. ISSN 1851-9601.

Menem's government held a drastic process of structural change. Despite the magnitude of these changes, Menemism managed to modify successfully at least a portion of existent identities and traditions, building a cultural hegemony around neoliberal values. Numerous studies examined the construction of the Menemist hegemony. However, scarce research that starting from the discourse theory of Laclau, consider the hegemonic impact on interpellative subjects. The present study aims to contribute to fill this gap in the literature, based on a detailed analysis of the constructions and public media disputes over master significant stability, in the sedimentation stage of the neoliberal order. Focusing on interpellative discourses is aimed at a broader process that seeks to elucidate some aspects concerning to the interpellative efficacy of menemist hegemony.

Palavras-chave : menemism; hegemony; stability; neoliberalism; discourse analysis.

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