Resumo

ALDERETE, María Verónica  e  PORRIS, María Susana. ANÁLISIS DE LA ADOPCIÓN DEL COMERCIO ELECTRÓNICO EN PYMES Y SU VÍNCULO CON INSTITUCIONES LOCALES. Cienc. adm. [online]. 2023, n.22, pp.5-6. ISSN 0009-6784.  http://dx.doi.org/https://doi.org/10.24215/23143738e122.

The degree of Electronic Commerce Adoption (ECA) is analyzed in a group of SMEs from Bahía Blanca, Argentina linked to business organizations or public institutions. The objective of this study is to determine the levels of ECA in this group of companies and define the existence of some organizational profile regarding the type of institution of reference. Based on a sample of SMEs, an exploration of their websites and a explorative-descriptive analysis was carried out by means of frequencies and contingency tables between ECA and the relationship with the corresponding institution

Palavras-chave : electronic commerce; SMEs; institutional relationship.

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