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Medicina (Buenos Aires)

versión impresa ISSN 0025-7680versión On-line ISSN 1669-9106

Resumen

IZCOVICH, Ariel et al. ¿Cuán confiable es la información médica proporcionada por los medios de comunicación en Argentina?. Medicina (B. Aires) [online]. 2016, vol.76, n.2, pp.71-75. ISSN 0025-7680.

To evaluate the certainty and accuracy of the healthcare information provided by the mass media in Argentina, a group of senior medical students, blind to the study objectives, identified healthcare related statements transmitted through mass media. These findings were challenged against the recommendations of a group of physicians trained in evidence-based decision making (EBDM). We compared the strength and direction of the mass media recommendations with those of experts on EBDM. Eighty one recommendations/questions were identified and answered by the experts on EBDM, 15 with high, 18 with moderate, 30 with low and 18 with very low quality of evidence. Only 53% (CI95% 42-64%) of the mass media recommendations agreed with the expert recommendation in direction (for or against) and 28% (CI95% 18-39%) were classified as inappropriate (significant discrepancies both in direction and strength). Subgroup analysis revealed that 71% (CI95% 56-86%) of there commendations made by professionals in mass media agreed with experts in direction and 17% (IC95% 6-33%) were classified as inappropriate, OR = 0.35 (CI95% 0.1-1.1) compared to recommendations in mass media by non-professionals. We conclude that the healthcare information provided by mass media in Argentina is unreliable; this fact can probably have a negative impact in the health system performance and physician-patient relationship.

Palabras clave : Health related information; Recommendations; Massmedia.

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