Resumo

ROVETTO GONEM, Florencia. "How to name them": Women, work, and media, some conceptual approaches. Trab. soc. [online]. 2011, n.17, pp.381-399. ISSN 1514-6871.

In this article we present a selection of studies about contemporary transformations that involve women, work and the media that we considered of interest for its relevance, links and scientific impact for the studies generically refered as Women's Studies (WS). Here, we made an approach to the concept of work as polysemous and ambiguous concept, object in itself of a long and complex discussion in various disciplines. We also discuss the main contributions of WS in the field of social communication and the specific problems of women's work representation in the media. Both conceptualizations give visibility to the issues and current problematic related to women and they allow focusing on the main roles starring by women in contemporary societies.

Palavras-chave : Women; Work; Mass Comunication; Women's Studies; Feminism.

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