Resumen

COSCIA, Vanesa  y  MOGLIA, Mercedes. Humorous representation in Argentina´s leading newspaper  in view of  the "resurgence" of  the union actor . Trab. soc. [online]. 2012, n.18, pp.103-120. ISSN 1514-6871.

The aim of the following article is to analyse the purpose of graphic humour when used in political journalism for the coverage of conflicts related to trade unions in the period 2004-2007. During Kirchner's government trade unions became a central political and social actor favoured by collective bargaining, a gradual recovery of employment and struggles for salary increments as well as tripartite agreements between government, industry and traditional union organizations. The study focuses on the case of Clarín, taking into account the place of privilege both as a political and economic actor in the national scene. This journal is part of and constitutes the cornerstone of the Grupo Clarín, a holding company that is the major national multimedia control group of newspapers and magazines, television licensing, Internet, radio stations and producers, among others. The idea of analysing the mass media representations of the trade union force focalizing on the humorous representations that appear in political cartoons and jokes evolves from the belief that the political humour functions as a device that "enchants the unaware addressee, who naively accepts many of the premises hidden in the message." (Mazzei 1997:88). The question that guided the research is how humour works in the mass media narratives, shaping and exploiting certain common sense notions around issues related to historical matters of the national trade union.

Palabras clave : Representations; Mass media; Trade unions; Labor conflicts; Graphic humour.

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