Resumo

MEDINA, Andrea et al. Social, cultural and technological aspects as determinant of design in the contemporary jewel product: The creation of value through the autochthonal, natural and authentic. Trab. soc. [online]. 2013, n.21, pp.295-315. ISSN 1514-6871.

The jewel is closely linked to the Arts and Crafts, and currently is an object in a constant resignifying process. Its new readings recognize own values (cultural, social and identity) by exploring the material and technique, nevertheless, its relationship with Arts and Crafts has been little analyzed from a design perspective. Due to this, the following article focuses on the identification of aspects affecting the development of contemporary jewellery and its assessment by the consumer. The methodology implied an analysis of the theoretical framework and its relationship with specific criteria of the systemic design (Hernandis & Iribarren, 2000). A questionnaire was applied to jewellery consumers (based on document review), in order to measure the importance of a list of proposed attributes. The document concludes with a consideration of theoretical and practical implications on the correspondence between specific and cultural factors of the jewel, as influencers of the innovation in the contemporary context of the product.

Palavras-chave : Cultural values; Contemporary jewel; Systemic design; Consumer research.