Resumen

LIAUDAT, María Dolores. Pastorsof the “new paradigm”: organic intellectualsand hegemonic construction of agribusiness. Trab. soc. [online]. 2017, n.29, pp.81-104. ISSN 1514-6871.

In the last decades, in our country, a big transformation of the agricultural model with the advance of agribusiness has been witnessed. The adoption of a new social form of production is necessarily associated with the transformation of the ways of living, thinking and feeling of the actors that lead it. In this sense, it is particularly relevant the ideological work for the dissemination and teaching of another form of interaction with nature, technology and labor relations. In this article we investigate a series of local actors who have promoted the agribusiness paradigm: HéctorOrdoñez, VíctorTrucco, HéctorHuergo and Gustavo Grobocopatel.From a Gramscian perspective we identify the different tasks that they fulfill as agribusiness organic intellectuals through the analysis of two dimensions. On the one hand, their life trajectories: the passage from one space of socialization to another in relation to the agricultural world, the networks that they interweave and the spaces in which they converge. On the other hand, the conception of the world they hold, identifying the conceptual nuclei, the roots and the ideological characteristics of their discourses. Through their itineraries of thought and action we identify the network of power that interweaves around the ideological building of agribusiness in our country

Palabras clave : Agribusiness; Organic intellectuals; Ideology; Discourse; Hegemony.

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