Resumen

MILLAN VAZQUEZ DE LA TORRE, Mª Genoveva; MORALES FERNANDEZ, Emilio J.  y  AGUDO GUTIERREZ, Eva M.. El oleoturismo como motor de desarrollo rural: La denominación de origen de montoro-adamuzThe oilturism as a engine for rural development: The denomination of montoro-adamuz. Mundo agr. [online]. 2010, vol.11, n.21, pp.00-00. ISSN 1515-5994.

Oil tourism is a modality of Rural Tourism that is developed in the some olive tree towns of the Mediterranean basin. The tourist activities are organized in relation to the oil olive. These are activities related to this product: visiting mills for making oil olive, olive tasting, cultivation fields, culture and history of oil olive.In this research we are going to analyze the situation of this tourist activity in relation to this sub-sector in the Destination of Origin (DO) Montoro-Adamuz with the aim of knowing the consumer profile of oil tourism. In this way, different tools may be designed in order to promote and commercialize oil tourism in this region.

Palabras clave : Oil tourism; Rural tourism; Destination of origin; Food routes.

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