Abstract

GOMEZ, Pedro Arturo. Social imaginaries and a semiotics analysis an approach to the narrative building of reality. Cuad. Fac. Humanid. Cienc. Soc., Univ. Nac. Jujuy [online]. 2001, n.17, pp.195-209. ISSN 1668-8104.

The notion of "Social Imaginaries" has frequently been utilized in the sociological research in general, and in the studies of media communication, in particular, without obtaining a conceptual statute clear and precise that may allow its utilization as a category of analysis whose meaning could count with a generalized agreement in the community of researches. For a discourse Semiotics in a social process, it needs an approach that systematizes the concept of social imaginaries, in relation to processes of production of a sense and social construction of reality through communicative practices, with special reference to the media reference. In this frame, semiosis is descriptive at three levels of sense investiture (I) bases of the representation (level of the imaginaries) (II) representation (text level) and (III) representation systems (discourses and regimen of signification). Special attention is paid to the functions of narration in all basic, cognitive outline of perception and interpretation of the world, in relation to audiovisual media stories and the legitimation of the symbolic power.

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