Resumo

BAREI, Silvia Noemí. Reasons to think a rhetoric of culture. Cuad. Fac. Humanid. Cienc. Soc., Univ. Nac. Jujuy [online]. 2017, n.51, pp.17-26. ISSN 1668-8104.

This work implies a progress in relation to previous studies of our investigation. We consider possible the articulation of rhetorical studies and studies of culture, going beyond the analysis that addresses the discourses in traditional rhetorical perspectives.           Analyzing culture in its rhetorical dimension leads us to think not only  in a single communication model for each type of discourse, but to understand that the multiplicity of rhetorical codifications occur in a complementary way, sometimes simultaneously and integrally and operating at different levels of intersection.           To go forward into a theoretical conceptualization about the possibilities of Rhetoric of Culture, in the present text we will develop what we call “reasons to think…”: the discursive reason, the historic reason, the politic reason, the aesthetic reason and the biorhetoric reason

Palavras-chave : Rhetoric of Culture; Discoursive-historic-politic-aesthetic-biorhetoric reasons.