Resumen

CEBRELLI, Alejandra. Thinking, representing, communicating on and from borders. Technological appropriations of Kolla and Wichi communities. Cuad. Fac. Humanid. Cienc. Soc., Univ. Nac. Jujuy [online]. 2017, n.51, pp.59-70. ISSN 1668-8104.

This work reflects on the disputes of power in the public space, understanding that this requires more and more complex communication skills, the development of appropriation tactics for the indigenous people who are in a cultural border situation, a space of conflicting contact between "indigenous" and "western" thought. To achieve this, they need to dominate technologies and languages of late modernity that postulate new narratives, aesthetics and values which involves the development of strategies of seminal thinking.             The problem will be approached from a semiotic perspective in dialogue with communication, anthropology and sociology studies. It is also a question of situating the reflection from decolonial and localized perspectives. For this we review the work of Rodolfo Kusch, produced largely in and over the Argentinean northwest, place of belonging of the original communities whose websites are analyzed. It is the blog of the Community Kolla Tinkunaku and the Facebook page of one of its ayllus, Rio Blanquito, in contrast to the Wichi Lhayis Community of Rivadavia Banda Sur, both from the province of Salta

Palabras clave : Border; Trick; Seminal Thinking; Disputes over representation.