Resumen

KELLER, Patricia Ingrid. Organizational Development Options towards Sustainability. Vis. futuro [online]. 2012, vol.16, n.1. ISSN 1668-8708.

The implementation of business strategies that build value throughout the supply chain of goods and services and simultaneously contribute to sustainability is one of the most difficult to address in practice. So for the present study we researched the possible strategies, identifying those options to successfully integrate the dimensions of sustainability into organizational development from a systems perspective and its possibilities and limitations. The characteristic activities of the five possible choices - risk management, image building and reputation, productivity and efficiency, innovation and market development - can be implemented in pure form, in combination or sequentially. In this way you can build competitive advantages in the context of sustainability, which allows the company to achieve greater chance of success, not only in the short term but also medium and long term.

Palabras clave : Competitive Strategies; Organizational Development; Sustainability.

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