Resumen

DIAZ CURBELO, Alina  y  MARRERO DELGADO, Fernando. SCOR model and the Balanced Scorecard: a powerful combination for business management assets. Vis. futuro [online]. 2014, vol.18, n.1. ISSN 1668-8708.

The success of any organization depends increasingly on business processes that are aligned with its strategic direction and enable proactive change management. In this sense it has a logistics management role in an efficient, timely, and relevant throughout  its value chain. Most organizations are lack of practical tools that allow them the identification and management of logistics processes in relation to their impact on customer expectations and strategic objectives of the organization. In line with this, in this paper we propose a procedure based on the Supply Chain Operations Reference model (SCOR) for linking business objectives with the operations of the logistics process and develop a systematic approach to identify, monitor and improve, their performance from the perspective of the firm as a link in the supply chain. Their integration with the Balanced Scorecard tool is a powerful intangible combination that enables comprehensive management and continual improvement by integrating the three levels of management and facilitating the decision making process efficiently and proactively.

Palabras clave : Strategic Objectives; SCOR Model; Balanced Scorecard; Process.