Abstract

BORGMANN, Albert. La tecnología y la búsqueda de la felicidad. Rev. iberoam. cienc. tecnol. soc. [online]. 2005, vol.2, n.5, pp.81-93. ISSN 1850-0013.

The connection between technology and happiness is a challenge to philosophy. It can be met if we understand technology as the process of commodification that is guided by a characteristic pattern-the device paradigm, and if we distinguish between happiness as the consumption of pleasures and moral excellence as the devotion to focal things and practices. These clarifications and distinctions allow us relocate and redeem pleasure and to envision a life wherein pleasure and virtue are joined to yield genuine happiness.

Keywords : Technology; Happiness; Commodification; Consumption; Virtues; Moral.

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