SciELO - Scientific Electronic Library Online

vol.14 issue2Tourism on Brazil’s Balance-of-Payment after the Real Plan author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




  • Have no cited articlesCited by SciELO

Related links

  • Have no similar articlesSimilars in SciELO


Estudios y perspectivas en turismo

On-line version ISSN 1851-1732


GOUVEA, Maria Aparecida  and  DOS SANTOS, Rosana Mara. Service Marketing in the Context of Business Travel. Estud. perspect. tur. [online]. 2005, vol.14, n.2, pp.169-183. ISSN 1851-1732.

The sector of business tourism is growing and its importance has been increased all over the world. In Brazil, as the activity of tourism in the general sense, business tourism has not received much attention until now and the management of marketing is not so structured yet; additionally, some companies have exercised its practice based on the experience of tourism managers and on successful initiatives, without a profounder study about causes and effects. This study presents the concepts of marketing of services stated by several authors and the ways of applying them in the practice. Some interviewees have been carried out with approaches of agencies / operators of business travel and some of their clients, in order to identify the critical factors of success in the business tourism.

Keywords : Business tourism; Service marketing; Travel agencies; Brazil.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License