Resumo

DOS SANTOS, Rafael José. Anthropology, Communication and Tourism: Cultural Mediation in Developing an Environment for Tourism in an Artisan Fishing Community in Laguna, SC. Estud. perspect. tur. [online]. 2005, vol.14, n.4, pp.293-313. ISSN 1851-1732.

Based on ethnography of an artisan fishing community in Laguna, SC, this paper interprets the tourism destination as a culturally constructed environment. It reflects the twofold impact of visitors and native practices -simultaneously social and symbolic- mediated by modern imaginary representations which include those that constitute a web of fictional genres transmitted by the mass media. By emphasising the symbolic dimension that is the formative role of language and signs it moves to a critique of substantive approaches toward tourists and tourism, as well as of the underlying utilitarian assumptions concerning the attractiveness of nature or culture.

Palavras-chave : Imaginary and tourism; Communication; Anthropology; Semiotics.

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