Abstract

SCHIAVETTI, Alexandre; MEIKING GUIMARAES, Adriana; BARBOSA ARAUJO, Itatiana Claudia  and  MAURICIO CAZORLA, Irene. Event and Business Tourism: The Case of Illhéus and Costa do Cacao , Brazil , Convention & Visitors Bureau. Estud. perspect. tur. [online]. 2006, vol.15, n.1, pp.67-80. ISSN 1851-1732.

The implementation of a Convention and Visitors Bureau is to improve tourism in cities which have already infrastructure, but, as this paper shows, if there is no clear idea of the functions of such institutions it may not fulfill the expectations and act negatively upon the already existing tourism activities and the development of localities as main attractions for the business tourism.

Keywords : Trade; Convention & Visitors Bureau; Ilhéus- Brazil.

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