SciELO - Scientific Electronic Library Online

 
vol.17 issue2Green Marketing and Tourism author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Journal

Article

Indicators

  • Have no cited articlesCited by SciELO

Related links

  • Have no similar articlesSimilars in SciELO

Share


Estudios y perspectivas en turismo

On-line version ISSN 1851-1732

Abstract

DA CRUZ, Gustavo  and  DE CAMARGO, Patricia. Analysis of the Best Promotional Strategies on the Web Developed by International Tourist Destinations. Estud. perspect. tur. [online]. 2008, vol.17, n.2, pp.92-105. ISSN 1851-1732.

dditionally to the marketing strategies normally developed through the web, it is also necessary to create some strategies with specially focus on sensitization, valorization and preservation of natural and cultural resources available at tourist destinations. Hence, the purpose of this paper is to analyze the best strategies to promote tourist destinations on the Web based on the main international websites of the ranking of foreign tourist arrivals in 2004. In this context some suggestions are presented in order to aggregate value to destination marketing.

Keywords : Strategies; Web; Destinations; Sustainability; sensitization.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License