Estudios y perspectivas en turismo
versión On-line ISSN 1851-1732
FERNANDES GALHANONE, Renata; MARQUES, Jane Aparecida; TOLEDO, Geraldo Luciano y MAZZON, José Afonso. Turismo de lujo e internet: Oportunidades para las Agencias de Viajes. Estud. perspect. tur. [online]. 2010, vol.19, n.6, pp. 888-908. ISSN 1851-1732.
Luxury Travel and Internet. Opportunities for Travel Agents. This paper aims to verify how internet-enabled possibilities are being exploited in the tourism industry, specifically in luxury travel agency websites, which were investigated in terms of their sales and communication features. At the same time, the actual usage of websites by luxury travel customers and prospects is analyzed, as well as their needs and wants in purchasing travel services on- and offline. Results indicate that there are still many possibilities to be exploited by travel agents in servicing the luxury traveler, which may foster communications and sales and help making services more tangible for customers and prospects.
Palabras llave : Tourism; Communications; E- media; Digital technology.