SciELO - Scientific Electronic Library Online

 
vol.20 número3Turismo en espacios rurales de Perú ¿La encrucijada entre el economicismo y la sostenibilidad?Tradición e innovación: La oferta comercial contemporánea del barreado en el litoral paranaense (Brasil) índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

  • No hay articulos citadosCitado por SciELO

Links relacionados

  • No hay articulos similaresSimilares en SciELO

Compartir


Estudios y perspectivas en turismo

versión On-line ISSN 1851-1732

Resumen

DA CRUZ, Gustavo; VELOZO, Thyago  y  ELVAS FALCAO SOARES, André. Twitter, Youtube and Innovation in Tourism Promotion Online: Brazilians Ministry of Tourism Strategies Analysis. Estud. perspect. tur. [online]. 2011, vol.20, n.3, pp.627-642. ISSN 1851-1732.

Due to the enormous daily volume of promotional actions, shared and broadcasted via traditional ways, innovation on tourist promotion has become essential. Having said that, virtual communities nowadays are one excellent opportunity to create and develop moments of interaction, participation and engagement as main social characters on tourism. Therefore, this research aims to analyze promotional strategies performed by the Ministry of Tourism in Brazil on Twitter and YouTube's virtual communities at the present year, 2010. After collected data and careful analysis, it's possible to affirm that these communities are being utilized in a significant way on tourist promotion, providing content capable of generating interaction and consequently building up a relationship with the social actors involved with tourism.

Palabras clave : Twitter; Youtube; Tourism promotion; Innovation.

        · resumen en Español     · texto en Español     · Español ( pdf )

 

Creative Commons License Todo el contenido de esta revista, excepto dónde está identificado, está bajo una Licencia Creative Commons