Estudios y perspectivas en turismo
versión On-line ISSN 1851-1732
ALBERCA OLIVER, M. Pilar; PARTE ESTEBAN, Laura; MUNOZ MERCHANTE, Ángel y SUCH DEVESA, M. Jesús. The Incidence of the Tourist Destination in the Efficiency and Productivity of Hotel Companies: The Case of Spain and Hotels in the Region of Madrid. Estud. perspect. tur. [online]. 2012, vol.21, n.1, pp. 159-179. ISSN 1851-1732.
This paper evaluates the impact of competitive tourist destination in the city hotel segment by analyzing levels of efficiency and the evolution of total factor productivity of Spanish hotel companies to regional and national level. In assessing the impact of the tourist resort city on the efficiency and productivity has been selected for the Region of Madrid, and for that we first analyze the main changes experienced by the sector in this decade and its effect on the overall performance of hotel companies in comparison with the Community of Madrid, for being a tourist destination region termed a "city" as opposed to the common destination of sun and sand. For performance evaluation used frontier methodology (DEA) and the estimation of productive change is done through the use of Malmquist indices. The results show that hotel enterprises of the Community of Madrid, with a clear focus on the segment of city and a lower seasonality, have performed better than the national average in both levels of efficiency and less unfavorable evolution rates productivity.
Palabras llave : Hotels firms; Tourism; Regional analysis; Efficiency; Productivity and performance evaluation.