Estudios y perspectivas en turismo
version ISSN 1851-1732
FILGUEIRAS NODAR, José María. Moralizing Tourism: Critical Thoughts and Alternative Views. Estud. perspect. tur. [online]. 2012, vol.21, n.4, pp. 838-875. ISSN 1851-1732.
Creating codes of ethics in the quest for an improvement on the moral quality of tourism is a wrong modus operandi. Inspired by that consideration, this paper has the following objectives: (1) introducing the 'moralisation of tourism', criticized by Jim Butcher; (2) questioning the main negative aspect of it: that it turns tourism ethics into something superficial; (3) setting out that the actual boom of codes of ethics contributes to trivializing tourism ethics; and (4) showing some interesting alternatives to codes of ethics, as Arne Naess´ 'deep ecology' and 'ecosophy-T', the 'expansion of the circle' proposed by Richard Rorty and, finally, moral reasoning methods.
Keywords : Jim Butcher; Codes of ethics; Tourism; Moral reasoning; Deep ecology; Richard Rorty.