Abstract

BATISTA MATAMOROS, Carlos Rafael; RONDA PUPO, Guillermo Armando; TORRES DOMINGUEZ, Yanitsel  and  ESCALONA BETANCOURT, Roberto. Evaluación de la visión y las expectativas de los actores de un destino turístico: Caso de estudio Destino Holguín, Cuba. Estud. perspect. tur. [online]. 2013, vol.22, n.2, pp.235-250. ISSN 1851-1732.

The results of the introduction of Actors Analysis technique from the Competitive Intelligence perspective for evaluating the vision and expectations of the stakeholders of a tourist destination, and its application in Holguín, Cuba as a tourist destination, are presented. The usefulness of the results for the decision making process in the strategic, tactic and operative levels, as well as for the development of the R &; D process in a tourist destination are also presented.

Keywords : Stakeholders analysis; Destination; Competitive intelligence; Decision; Innovation; Tourism.

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