Abstract

GOMES TEIXEIRA, Anne Karmen; DE AZEVEDO BARBOSA, Maria de Lourdes  and  GOMES DE SOUZA, Anderson. El sistema de oferta de restaurantes de alta gastronomía: Una perspectiva sensorial de las experiencias de consumo. Estud. perspect. tur. [online]. 2013, vol.22, n.2, pp.336-356. ISSN 1851-1732.

This study investigates from de viewpoint of sensory marketing the constituting elements of the supply systems of haute cuisine restaurants. It highlights that such restaurants offer elements with multiple sensory dimensions, and therefore that they make it possible to provide rewarding or extraordinary experiences for consumers. The research is qualitative, and the method chosen was the study of multiple cases. We selected four restaurants with the elements needed for the analysis of their supply systems based on perspective and sensory characteristics. These characteristics were those which possess potential to provide customers with a complete consumer experience. Data collection techniques include direct observation, and semi-structured individual interviews. When interpreting the data we used the technique of content analysis. The results indicated that the supply systems of the restaurants surveyed were deliberately designed by its owners in order to stimulate the senses and the imagination of consumers, and that these elements work together to create consumer experiences which are meaningful and unique to customers.

Keywords : Consumption experience; Hospitality; Haute cuisine.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )