SciELO - Scientific Electronic Library Online

vol.22 issue4The Planning of the Human Resources of a Tourist Territory: A Case Study of Holguín, CubaThe Virtuose Cycle of Tourist Satisfaction with the Event Natal Luz and the Tourist, Social and the Economic Development of Gramado (Serra Gaúcha, Brazil) author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




  • Have no cited articlesCited by SciELO

Related links

  • Have no similar articlesSimilars in SciELO


Estudios y perspectivas en turismo

On-line version ISSN 1851-1732


SANTOS, Everaldo de Souza  and  CRUZ, Gustavo da. Ilhéus (Bahia-Brazil) Tourist Image: a Visitors Perception. Estud. perspect. tur. [online]. 2013, vol.22, n.4, pp.607-629. ISSN 1851-1732.

This study aimed to understand the Ilhéus tourist image through their attributes and perceptions. Therefore an attempt is being made to specifically examine the tourism destination image of Ilhéus from the visitors perception in order to identify the main components and conferring makers tourist image of the city and comparatively analyze the image perceived by visitors in high and low season. Method was used descriptive technique of data collection through a non-probability sampling intentional. Perception prevailed in the image of "City of Sun and Sea" and "Cultural City", with strong appeal to "City of Jorge Amado" and "Quiet City and Hospitable". All attributes of maker's tourism image had good acceptance, except utilities, which were considered deficient in almost all attributes, a factor which certainly undermines the image as a whole.

Keywords : Tourist image; Marketing; Perception; Tourism; Visitors.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License