Abstract

MAINES DA SILVA, Paula; ROSING AGOSTINI, Manuela  and  LANGOSKI, Leandro Marcio. Alineamiento estratégico: Un estudio de caso en la Ruta Romántica - Brasil. Estud. perspect. tur. [online]. 2016, vol.25, n.1, pp.17-35. ISSN 1851-1732.

Strategic Alignment: A Case Study on the Romantic Road. This study aims to analyze the way that different actors, members of the Romantic Route/RS, developed their individual and collective strategies and identify if there is strategic alignment between the cities and the OSCIP that keeps the route. In this way, it sought theoretical references in inter-organizational relations, collective strategy and strategic alignment. The research strategy was a single case study, using an interpretative approach with qualitative data. As research results it concluded that there is evidence of strategic alignment, such as participation, leadership, clear communication and commitment; however, the lack of formalization of strategies inhibits one full strategic alignment.

Keywords : Inter-organizational relations; Collective strategies; Strategic alignment.