Abstract

MEDEIROS, Marlene; SILVEIRA COSTA NASCIMENTO, Diego; FERNANDES FERREIRA, Lissa Valéria  and  SOARES DANTAS, Aline. Image of Destination Natal (Brazil) from The User-Generated Content by The User on Tripadvisor. Estud. perspect. tur. [online]. 2018, vol.27, n.3, pp.533-549. ISSN 1851-1732.

This article contributes to an analysis of the image of the destination Natal / RN-Brasil, from the user-generated content on TripAdvisor. The analysis and textual codification sought to identify the cognitive, affective and connative components present in the comments of the tourists. In general, the results achieved by both the descriptive analysis and theautomatic model, point to a high probability of the cognitive aspects of the city. At the same time it is a warning for the low probability of affective and conative in the comments, which reflects a weakening of the recommendation of the destination. The results also indicate the strengthening of the itinerary of beaches, while indicating little visibility of the cultural and historical route.

Keywords : User-generated content; Destination image; Mining web.

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