Resumo

VALDEZ ROCA, Alvaro Fernando. A Potential Market: Tourism and Hotel Management Students’ Tourist Profile from Cesar Vallejo University, Lima-Perú. Estud. perspect. tur. [online]. 2018, vol.27, n.3, pp.756-782. ISSN 1851-1732.

The objective of this research is to identify the Tourism and Hotel Management students’ tourist profile from Cesar Vallejo University. This exploratory and descriptive study has a non-experimental and cross-sectional design; the population and the sample were formed by 1.100 and 290 students respectively; a survey and a semi-structured questionnaire were used to collect data. This research concluded that the average age of respondents is approximately 21 years old; a large block of them travels inside the country until twice a year, is motivated mainly by knowing new places and attractions, and goes to internet and opinions of relatives and friends for obtaining information about the chosen destiny before traveling; several respondents prefer to receive tourist information by internet although some of them still resist to buy by this means primarily by insecurity and distrust.

Palavras-chave : Tourist profile; Vacation; Recreation; Leisure; Potential market.

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