Abstract

SANTUCCI DE OLIVEIRA, Bruno; BAUER, Jonei Eger; TOMELIN, Carlos Alberto  and  LISBOA SOHN, Ana Paula. Sharing Economy: An Airbnb Study. Estud. perspect. tur. [online]. 2019, vol.28, n.3, pp.636-651. ISSN 1851-1732.

Sharing economy had its beginning with the transformation of several characteristics of the current socioeconomic system. Some researchers believe that the sharing economy will shake the tourism and hospitality basis by changing the traditional dynamic of consumption. Especially the hospitality industry where new business models are aligning with the current competitive context. The main purpose is to understand the emergence of new business models that operates in the hospitality industry and base themselves on opportunities created by the sharing economy. This research takes order to present the case of Airbnb. As result, the impact of sharing economy on tourism and hospitality industry has drawn attention due to its speed of growth. The Airbnb is a new business model that rises as a disruptive innovation and reshapes the hospitality industry.

Keywords : Sharing economy; Disruptive innovation; Hospitality; Airbnb.