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Estudios y perspectivas en turismo

On-line version ISSN 1851-1732


FERNANDES FARIAS, Flávia; FREIRE, Otávio; QUEVEDO-SILVA, Filipe  and  PANOSSO-NETTO, Alexandre. "If You Buy, I'll Buy It.": The Electronic Word-of-mouth and the Importance of the Credibility of the Source in the Context of Tourism. Estud. perspect. tur. [online]. 2020, vol.29, n.1, pp.197-213. ISSN 1851-1732.

Electronic word-of-mouth (eWOM), known as online recommendations or reviews, arouses academic interest, mainly due to increased use of the Internet and online shopping (Sparks & Browning, 2011). Even with the growth of academic research on online behavior, there is still a constant questioning regarding the main factors related to eWOM and that influence the online users' purchase intention (Ladhari & Michaud, 2015), with emphasis on the effect of the credibility of the source in the attitude with eWOM (Cheung, Lee & Rabjohn, 2008). Therefore, the main purpose of this article is to identify, through a mapping of current knowledge, the main gaps and trends for future research on the subject. The results point to a growing trend of research related to quality and perceived credibility, to the involvement, identification and persuasion of users, among other suggestions. 

Keywords : Electronic mouth-to-mouth (eWOM); Credibility of the source; Attitude with eWOM; Buy intention; Future trends.

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