Abstract

MENENDEZ, Eduardo L.  and  DI PARDO, Renée B.. The negative social representation of health/sickness/care process in printing press. Salud colectiva [online]. 2008, vol.4, n.1, pp.9-30. ISSN 1669-2381.

In this paper we analyze information about health/sickness/care just like it appears in ten main Mexican newspapers. We can observe a considerable frequency and continuity in publishing this kind of news, all together with a constat tendency to present them in a negative way. We examine main theoretical explanations about this feature with special attention to the probable meaning and sense of that continuous emphasis in a catastrophic view about health, taking account not only newspapers' interests and goals, but those of different elites which appear and work through them. We analyze too, how this catastrophic representation about health is expressed in newspapers through several social actors who state different and even antagonic proposals, but reinforcing however this negative social representation.

Keywords : Mass Media; Health-Disease Process; Health Care (Public Health); Social Comunication; Anthropology; Cultural.

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