Resumen

CARINI, Gabriel Fernando. «Escuchar a los que saben»: asociaciones agrarias y mediatización de saberes para una nueva agricultura durante la emergencia del agronegocio. Estud. - Cent. Estud. Av., Univ. Nac. Córdoba [online]. 2019, n.41, pp.13-33. ISSN 1852-1568.

Abstract The general objective of this article is to describe the processes of reception and reproduction of the imperatives associated with agribusiness by traditional agricultural associations, i.e. those dedicated to the defence and vindication of agrarian interests. In this framework, we propose the analysis of both the discursiveness generated by the agrarian leadership and the strategies diagrammed to improve the economic performance of their social bases. We started from the idea that these strategies of professionalization of the profession of agricultural producer were an attempt to improve the business performance of agricultural producers, trying to incorpórate innovations in the ways of producing and managing their farms. This process strained the functions historically assumed by the guild associations at the same time that it contributed to legitimize diverse topics inherent to the new productive model.

Palabras clave : agribusiness; professionalization strategies; agrarian associations; discursivity.

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