Resumen

CARINI, Gabriel Fernando. "More businessmen each day": producers’ associations, agrobusiness and institutional strategies in Córdoba (1995-2002). Sociohistórica [online]. 2017, n.40, pp.00-00. ISSN 1852-1606.

The aim of this article is to describe the representations through which agricultural producers’ associations built - discursively - a legitimization of different agronomic practices related to the life of agribusiness. It tries to explore the tensions that operated in the structure of representation of agricultural interests since the incorporation of actors who embodied a new institutional framework focused on technical aspects rather than vindictive. With that background, we will take as an object of analysis interventions of Cordoba agrarian leadership mediated in the press. The study of it is a common vehicle by which the most relevant sectoral issues are channeled not only but also as a space where rewire and interpret a set of discourses, practices and institutional strategies. This will allow us to recognize how agribusiness imperatives were actualized by agricultural producers and assumed various ways within their associations

Palabras clave : Agrarian associations; Agrobusiness; Strategies; Córdoba (1995-2002).