Resumo

ARRIAGA, María Cristina; OVIEDO, Raúl Ricardo  e  CAMANDONA, María Rosa. La responsabilidad social empresaria en la relación "empresa-cliente". SaberEs [online]. 2013, vol.5, n.1, pp.00-00. ISSN 1852-4418.

This paper refers to the Corporate Social Responsibility (CSR) and the influence that consumers should deploy to make corporations apply socially responsible processes and practices to the design, manufacturing and distribution of products and services compatible with the environment, its preservation and the optimization of life quality. First, the foundations of CSR are exposed and the concept is set in context in the orders -social, economic, political and cultural- that sustain it. Then, the characteristics of the client-corporation relationship in a global capitalist society are described and the advantages and disadvantages that concern each part in this contractual relation are highlighted, to later describe the theoretical predominant basements regarding the client's purchase decision process. Finally, a relationship is presented between corporations' CSR practices and consumers' behavior. The concept of Responsible Consumption emerges from this, which -once described and characterized- is proposed as a clients' control tool over corporations so that they consider the ethic values while defining their politics and processes.

Palavras-chave : Corporate Social Responsibility; Ethic marketing; Responsible Consumption.

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