Resumo

GOMEZ, Carlos Enrique et al. Power and standardization of ethics: notes on the meaning of the practices of corporate social responsibility (csr) in organizations. SaberEs [online]. 2014, vol.6, n.1, pp.00-00. ISSN 1852-4418.

This paper examines the practices of Corporate Social Responsibility (CSR), with emphasis on two central issues that influence its implementation and customarily treated bit. First, the ambiguity of their meanings product of the specific characteristics of these practices: the difficulties of standardizing ethical behavior, and the discussions and consensus reached on the standard (ISO 26000) between different international groups. Secondly the low attention given to the study of power relations that arise between the actors that compose the so-called stakeholders, mainly in those experiences aimed at developing CSR activities in the supply chain of companies.

Palavras-chave : Corporate Social Responsibility (CSR); Standardization of Ethics; Power.

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