Resumen

ZUCCARINI, Luisina; SPEAKE, María Angeles  y  PEREZ, María Valentina. Evaluación de potencialidad turística como herramienta de planificación estratégica en pequeños destinos. Caso de General Acha, La Pampa. Rev. Univ. geogr. [online]. 2022, vol.31, n.2, pp.47-76. ISSN 1852-4265.

The success of the tourist activity in a destination depends on multiple factors. The evaluation of tourism potential is an essential tool for defining the capacity of a territory for different development possibilities. This research studies the tourist potential of a small destination - General Acha-, located in the province of La Pampa, Argentina. The methodology used is based on the proposal of the Secretariat of Tourism of Mexico, which integrally analyzes various components of tourism supply and demand. The results obtained allow us to conclude that General Acha has potential for the development of tourist activities. The study area, located in the center of the Valle Argentino, has a solid offer, headed by natural and cultural tourist resources of interest to visitors, and has adequate equipment, facilities, and infrastructure for the development of the activity. However, there are limitations in terms of demand, since the destination does not have a sufficient influx of tourists. Improvement in the tourism plant, professionalization of services and strengthening of links with other regional destinations to generate quality tourism products are indicated.

Palabras clave : Tourism Potential; Tourist Destinations; Tourism Planning; Tourist Resources.

        · resumen en Español     · texto en Español     · Español ( pdf )