Resumo

SESNICH, Laura. Nivelar la lengua, consolidar un mercado: Amado Alonso y la “época de oro” de la edición en Argentina. Olivar [online]. 2019, vol.19, n.29, pp.53-53. ISSN 1852-4478.  http://dx.doi.org/https://doi.org/10.24215/18524478e053.

By the end of the 1930s, the Argentine publishing industry witnessed a process of international openness and momentum that is usually linked to the Spanish book crisis as a result of the Spanish Civil War, for which Buenos Aires became the main Spanish-speaking editorial center. Like many other Spanish intellectuals, Amado Alonso participated in this process of editorial growth, not only as a member of the founding group of the Losada publishing house and director of several of its collections, but also through his essay production as, for example, the series of three articles published in newspaper La Nación during August of 1940, where Alonso reflects on the Argentine publishing phenomenon and its scopes, especially in relation to the potential of the publishing industry as unifying agent of the language as a consequence of the increasing diffusion of Argentine books throughout the American continent. The aim of this paper is to analyze these articles by Amado Alonso, emphasizing those aspects in which his proposal of linguistic regulation for the Spanish-language publishing market links up with the economic factor, while still being close to the idea of ​​a unified language that could facilitate and consolidate the bookseller trade between Argentina and the rest of the Spanish-speaking nations.

Palavras-chave : Publishing market; Unity of Spanish language; Latin America; Amado Alonso; 20th century.

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