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Subjetividad y procesos cognitivos

On-line version ISSN 1852-7310


OLGUIN, Valeria  and  TAVERNINI, Lucía Micaela. A brainstorming or analogical thinking?: Evaluation of the effectiveness of two ways of thinking to promote creativity. Subj. procesos cogn. [online]. 2018, vol.22, n.1, pp.84-100. ISSN 1852-7310.

An overextended question in the field of creativity is which kind of thinking should be encouraged for people to be more creative. An experiment was conducted in which one group of participants had to solve an ill-defined problem by applying a creativity technique known as brainstorming, which implies the use of extraordinary thinking. A second group had to solve the problem by transferring a known solution from an analogous problem, which implies the use of ordinary thinking processes. Expert judges rated the creativity of solutions proposed by participants for the given problem. Data analysis showed that there were no differences between both experimental conditions. Thus, both working modalities were shown to be equally effective to promote creativity. Implications of these findings for the existing theories on creative thinking are discussed.

Keywords : Creativity; Solving problem; Analogy.

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